Kenja Communication has recently redefined its public profile. In common terminology, it has undergone 're-branding'* and it's worth understanding why we re-brand things.

In a nutshell, we do it to clarify who we are. With respect to Kenja, we did it for the benefit of both the people involved in the training, as well as people who come into contact with us for the first time. It's an opportunity to further define ourselves, because 'brands' change and evolve.

Many launch with an identity that serves the purpose of starting and gaining a level of recognition in the community. After awhile, when the brand has become established and is known for certain values, the initial brand identity may be less relevant.

This was true of Kenja.

A clearer presentation of what Kenja training is, what it is not and what it helps people achieve was needed.

And so, a brand identity was developed. Something that communicated the important issue: What Kenja does, not so much what it is.

Kenja Communication. Spiritual understanding in a physical world.

This summarises what is offered to people. It sets the tone for the kind of interaction a person could expect when they start the training. It helps people to answer a key question: Am I physical, seeking spiritual experience or am I spiritual in nature, coming to terms with the physical?

'Spiritual understanding' is a universal theme. All native cultures in the world have interpretations of spirituality, and yet, because Kenja does not align to any one culture, it is not about religion. There is no dogma and no belief system. It is about developing a personal understanding of our spiritual nature and therefore, our relationship with the 'spiritual universe'*.

'A physical world' relates to our playing field in this game of life. It bridges the gap between the non-physicality of spirituality and the many agreed upon responsibilities we have in the 'physical universe'*. Kenja training helps people understand the way the two work together. About achieving the challenging balance which leads to a happy and fulfilled life. It therefore plays an important role in furthering understanding for anyone searching for this balance.

And so the brand of Kenja Communication has been redefined.

Along with a 'brand statement', the core techniques on which the training is built have also been more clearly defined.

Energy Conversion Meditation is the primary tool used in Kenja to rekindle spiritual understanding. We have added greater explanation of the concepts behind this ancient technique and have included a definition of 'spirit' which is fundamental to the training. We have explained the purpose of the meditation from the view of what happens to a person during their life cycle, as they negate from their natural spiritual awareness and progressively lose the natural detachment they had when they were very young.

We also separately acknowledge the 'human spirit'. We explore why the simple childlike viewpoint of the human becomes so suppressed. We explain the Kenja Klowning training and how it is designed to free that spirit. This is integral to personal happiness because a happy human spirit naturally relates openly and joyfully.

The understanding of ancient wisdoms at the heart of the training is not unique to Kenja. Co-founders of the training Ken Dyers and Jan Hamilton continue to acknowledged the many and varied influences, cultures and teachings that have contributed to making this work a highly effective and practical modern survival tool. 

Ken says, "Wisdom and understanding should be pushed forward with every generation. It is a responsibility we have to each other and to the spiritual universe. If we can understand the wisdom of the past, and make it our own, we are on track. Then we can stand on the shoulders of the great people who came before us, and take it further, ensuring it is communicated in a contemporary and relevant way.

The dedication of a life to this task is a game of the highest purpose."

That's why we've been so loud and persistent in espousing the virtues of our new website; of the newsletter you're reading now - the Kenja Voice; of the printed material we've published: So that a person on the other side of the planet who may never have heard of us, can read the website and gain some valuable insight into who they really are – their spiritual origins and the fact they are a part of the family of man.

We have also attempted in this re-branding exercise, to take a constructive step towards helping as many people on this planet as possible, by finding common ground for communication, for relating, for understanding. In a world where misunderstanding and fear divides, alienates and destroys, we are making a bold, unabashed attempt to unite on a universally accepted platform: That we are all spiritual in nature. By accepting this, we acknowledge the similarity that binds all humanity. We are seeking greater truth in order to survive – we seek spiritual understanding in a physical world.

Please feel free to contact us and find out more about the training in person, or pass this newsletter on to someone else. Who knows – it may just direct them to an answer they've been looking for.

Definitions:
* Physical Universe – The physical world, consisting of energy and mass with significance.
* Spiritual Universe – The non-physical realm. In this universe there is no mass, no wavelength, no energy, therefore no time. There is also no set position of one's viewpoint through time and space.